Building a niche market doesn’t happen overnight. You have to build organically as well as through your marketing efforts.

Why is it so many people with the brains and the fortitude to go into business for themselves still consider “sales” a dirty word?

So how do you stay current with your competition? How do you get to know them so well that you can anticipate where they might go next or what they might do next? How can you take steps that allow you to hold and grow your share of the market and win more customers?

Often when I speak with bookkeeping and accounting professionals, and the subject moves to growing their businesses, inevitably someone mentions that it would be so much easier for them if they had a “sales personality.”